Understanding Employee Surveys

GUEST SATISFACTION SURVEYS

We have heard many stories from operators who thought they knew what their customers wanted, but when they received feedback from the customer they found that they were wrong. This is a very important point for you to remember. How are you really doing? How do your customers really feel?

We recommend that you track the Guest responses in the ProfitMAX Software
Click here to learn more about Guest Surveys using ProfitMAX Software

You can build “Employee Surveys” right into the ProfitMAX Software. Beyond just helping the management team to know if employees are happy at work, employees surveys can help restaurants pinpoint where changes are needed, improve productivity and identify your restaurants competitive advantages in your market area.

Surveys should identify your restaurant's strengths, show areas for improvement, measure progress and evaluate the performance of your employees. Surveys can help management make more informed decisions and help to design a work environment that will be more rewarding for your employees.

A well constructed survey gives the employees the opportunity to share their perspectives and opinions. As a result, Employee Surveys will generate employee expectations. Each time an employee answers a question or provides suggestions for change, they develop an expectation that some changes will happen as a result of their comments.

With careful planning of surveys, they will help you to create an “Atmosphere of Greatness” within your restaurant. Surveys, if properly administered will:

  • Generate enthusiasm among your employees.
  • Help you to understand the thoughts and expectations of your employees.
  • Help your restaurant improve as a result of employee feedback (a better place to work)
  • Create a competitive advantage by ensuring that you are meeting the needs of your employees (reducing employee turnover) (happier employees)
  • Fostering an environment within the restaurant that will help you to Exceed the Expectations of your customers.

It is a win/win situation when you give a well-structured survey to your employees. Surveys will provide accurate feedback from employees on a predetermined set of issues at the restaurant. Surveys also indicate that management values the employees and their ideas.

Surveys will help the management team to be more objective. Here is an example. I attended a choir performance by my granddaughters fifth grade class. As they were singing, I looked at my granddaughter and noticed that she was about a foot taller than the other students in the choir. I had never noticed this before. It was only when I saw the direct comparison that the difference became apparent.

Management of restaurants have the same difficulty in noticing differences between their restaurant and other restaurants in their market area. Being around their own employees, day in and day out, they become familiar with each of their employees and fail to recognize the unique differences of their employees. The more employees you have, it becomes even more difficult for management to keep aware of where their individual employees are as pertaining to their knowledge, work skills and work habits concerning Guest Satisfaction and/or Exceeding the Expectations of your guests.

A well designed Employee Survey can help management to improve Guest Satisfaction and more completely provide proper and necessary training for each employee. The ability to easily chart, interpret and compare survey data to create a more competent crew is one of the best advantages of Employee Surveys. Evaluation of survey results between different groups of employees and/or work shifts is relatively easy. You can even insert open ended questions.

The individual responses and thoughts of the participants are extremely accurate when using ProfitMAX Employee Surveys. Employees can give comments and suggestions very easily in the surveys.

ProfitMAX also allows for comparison of the same or .like. questions from different surveys (i.e. this time vs. last time). In turn, this allows you to measure the improvement. You can also identify problems in training and productivity. You can work toward a more rewarding work environment. Surveys can allow management and employees to do the following:

  • Communicate better
  • Make more informed decisions
  • Accurately evaluate employee training
  • Make necessary changes efficiently and effectively

Action plans can be developed to ensure that these things are handled in a positive and cooperative manner. Employee surveys that are most effective bring about change and organizational improvement. Surveys must be designed to measure the key issues that most employees and management agree upon which, if performed, would very clearly improve the restaurants ability to take better care of the guests.

It's exciting to discover that the restaurants that took the best care of their employees and their customer also generated the most profit, had the lowest employee turnover and the highest productivity.

To be effective, Employee Surveys will require time, effort and commitment from the management team. It is the nature of surveys to evolve over time as they meet the challenges, changes and demands of the restaurant. Surveys must be a standard part of how a restaurant does business. The primary reason Employee Surveys are successful is because the managers and employees make them work.


Home || Neighborhood Marketing Assessment || About ProfitMAX
Money Jingle || Chowder House Marketing Results || Email
AllStar ProfitMAX Management Team || Privacy Policy